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CPG PRINTING & GRAPHICS PRESENTS
MAY
17
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Ginny Rude
The Way I See It
 

While visiting cemeteries this upcoming Memorial Day, you may notice that headstones of military personnel have coins on them left by previous visitors. These coins have distinct meanings when left on the headstones of veterans:

  • A penny means that you visited.
  • A nickel indicates that you and the deceased trained at boot camp together.
  • A dime means you served with the deceased in some capacity.
  • A quarter is significant because it means you were there when the soldier was killed.

We’d like to extend a sincere thank you to the brave men and women who have made the ultimate sacrifice.

Here’s the way I see it: Emily Potter said it best: “Heroes never die. They live on forever in the hearts and minds of those who would follow in their footsteps.”

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Idea of the Week
Hook Your Audience with Habit-Forming Products

Did you know that people check their phones at least 34 times a day and possibly up to 150 times a day?

While that might seem surreal, technologies like cell phones, on-demand music and streaming services, and many more have pulled us in to create daily product usage habits we didn’t even realize we were forming.  

Have you ever wondered what makes some products so habit-forming and how you can make your product or service the first that comes to mind when the need is presented?

Author Nir Eyal in his book, “Hooked: How to Build Habit-Forming Products,” walks you through how to manufacture habits in your target audience by linking your products and services to your users’ daily routines and emotions rather than relying on expensive marketing.

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The Hooked Method

Eyal’s Hooked Method focuses on four main components: the Trigger, Action, Variable Reward, and Investment.

1. Trigger

Triggers cue a user to act and can be either external or internal.

External triggers tell users what to do by providing information within their environment, such as an email, website link, or app icon on a phone.

An internal trigger tells users what to do next by using associations stored in their memory. For example, Instagram helps people calm their fears of “missing out,” or FOMO, and helps build new habits by using internal triggers. Instagram aims to eliminate boredom by connecting people with others through sharing photos and exchanging banter.

2. Action

After the initial trigger comes action.

Actions are the simplest behaviors done “in anticipation of a reward.”  To increase desired behaviors, marketers need to ensure a clear trigger is present, make the action easier to do, and align the action with the right motivator.

The most common motivators that drive action are: “seeking pleasure and avoiding pain; seeking hope and avoiding fear; seeking social acceptance while avoiding social rejection.”

3. Variable Reward

The Hooked Method is set up to create a craving in your audience using intrigue.

If you open your fridge, you always get the predictable reward of the light turning on. But what if you got a new, random treat every time you opened the door? It would “hook” you into opening your fridge much more often simply out of intrigue.

There are three main types of variable rewards: the tribe, the hunt, and the self. Take some time to brainstorm how your product or service could heighten your users’ search for variable rewards.

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4. Investment

Finally, the last step in the Hook Model is investment.

This phase focuses on the anticipation of rewards in the future and comes after the variable reward phase, when users are most likely to reciprocate.

Investment doesn’t necessarily mean people paying for your services. Investments might be inviting friends, stating preferences, and learning how to use the site more. With Pinterest, for example, the person saves the pictures they like on their “board.”  This gives the site information about her likes and dislikes, increasing the likelihood that they will come back again.

“Investments increase the likelihood of users passing through the Hook again by loading the next trigger to start the cycle all over again.”

We, too, are hooked… on making our customers happy! We offer high-quality work done for a great price. Check us out today!

See more great ideas like this!
Click here to visit the CPG Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Improve Your Self-Marketing on LinkedIn
SHOW OFF YOUR SKILLS

Did you know you can boost your LinkedIn profile and show off your skills by taking a skills assessment? LinkedIn skill assessments are free and easy and allow you to showcase proof of your skill knowledge.

To take a LinkedIn skills assessment, simply scroll to the skill section of your LinkedIn profile, and select one of the skills you want to validate. After completing the questions, you’ll receive a report with your score and learning courses based on your results.

To earn an assessment badge, you must score in the top 30%. You may retake the assessment if you don’t earn a badge. You have complete control over your results - LinkedIn won’t show your results to anyone without your permission, regardless of whether you pass.

If you’d like unique ideas to promote yourself and the services you provide in print, look no further! Our print team can help with creative business cards, stickers, door hangers, flyers, postcards, and more! Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Receipt Folders
A HELPFUL MARKETING TOOL FOR IN-STORE OR ONLINE PURCHASES

Custom printed receipt folders can be a handy marketing tool for in-store and online purchases. Not only does the mini folder have space to print information about your company, return policy, product guarantee, and more, but the folder protects and organizes purchase receipts and any other promotions or coupons you choose to include.

If you’ve ever tried Amazon Prime “Try Before You Buy,” your first clothing order comes with a folder printed with detailed information about their Try Before You Buy program, return and exchange policy, and contact information. Inside the folder is your purchase receipt and return shipping label, should you choose to return your item(s).

If you’d like help designing the perfect receipt folder that will impress and intrigue your audience, give us a call today!

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Tech Tip
Add Logos on YouTube Videos
DRIVE SUBSCRIBERSHIP TO YOUR CHANNEL

Adding a logo to your YouTube channel is a great way to brand your videos and drive subscribership to your channel. Here’s how to add your logo to videos on your YouTube channel:

  • Log into your YouTube account and open the Studio dashboard.

  • Go to Customization on the left menu, and click the Branding tab.

  • Scroll down to Video Watermark.

  • Choose an image of your logo that is preferably one color (such as all white) and has transparency.

  • Customize the display time by choosing from the following options: end of video, custom start time, or entire video. The logo watermark will appear on your videos in the right-hand corner of the video player.

If you’d like helpful tips for branding your print projects, we’d love to help! Give us a call or stop by anytime.

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Fun@Work

Spotlight Recipe

Michael Strahan is LIVE! with this yummy recipe for Easy Chicken Pot Pie.

Did You Know?

Did you know that when Gustave Eiffel designed his namesake tower, he included a private apartment for himself at the top...

Printing Quiz

When a printer mentions a widow, what they really mean is:

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